Email Design Review

Emirates

This is a perfect example of how email design can undermine a well-established brand. Emirates is known for their high-end and attainable luxury branding. Their planes, their crew's strict dress code, etc. are all gorgeous. Their emails? Not so much. This email clunky, poorly proportioned and feels old. Every touchpoint, and we mean every touchpoint, of a brand is important.

Words
Diana Donaldson
Published
January 16, 2023

Pro

  1. The location images are enviously good

Cons

  1. The underlined links are distracting and feel outdated
  2. The header image lacks impact and feels too stock image-like
  3. The font weight makes the email hard to read

Tip

This email does Emirates' high-end brand no favors. A little custom CSS and better image editing would go a long way.

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?
What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • bullet point
  • bullet point
  • bullet point
  1. bullet point
  2. bullet point
  3. bullet point
adsasdasd
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Other LE Blog Posts

View all

Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT Hello@beindigo.com

Be Indigo helps forward-thinking companies resonate with their ideal customers at every touchpoint. Balancing elegant form and seamless function, we distill larger-than-life ideas into premium, comprehensive design solutions.

Learn more