Get to know us

Each brand is unique — we design accordingly.

Be Indigo is a design firm devoted to the details. As a dedicated partner, we meet you where you are — and deliver thoughtful, timeless work that helps your company cut through the noise.

Mission Statement

Be Indigo helps forward-thinking companies resonate with their ideal customers at every touchpoint. Balancing elegant form and seamless function, we distill larger-than-life ideas into premium, comprehensive design solutions.

Brand promise

We do big ideas justice through remarkable brand experiences.

Expertise

Design Strategy

Defining your brand through comprehensive research, strategy, and ideation.

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Brand Identity

Activating your brand with end-to-end design, application, and rollout.

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Product & UX/UI Design

Crafting cohesive digital experiences with powerful design system integration.

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DIGITAL DESIGN

Supporting your brand’s development with high-touch digital assets.

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PRINT DESIGN

Bringing your brand to life with tangible materials.

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industries

Hospitality & Leisure
Education & EDtech
TECHNOLOGY
BANKING, FINANCE & FINTECH
BEAUTY, HEALTH & WELLNESS
B2B, B2C, SAAS
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Our Team

Headshot of Diana Donaldson
Diana Donaldson
Founder, CEO + Creative Director

Building brands and designing robust products is what Diana does best. With two design degrees and 10+ years of professional design experience, she’s been loving her role as a creative director & CEO.

When she’s not up to her well-arched eyebrows in design, Diana is probably rewatching an episode of “The Office”. Or window-shopping on Etsy. Or reading Marty Neumeier books.

Headshot of Lina Markiv
Lina Markiv
Sr. Brand + UX/UI Designer

Lina’s passion for visual communication eclipsed the path she initially thought she would take with her MBA and degree in applied linguistics. For the last five years, she has been thriving in her role as a designer. She loves getting to the core of a brand and finding creative solutions to help brands reach their full potential. Magic!

In addition to being a designer, Lina is a contemporary dancer, a bookworm, and a huge fan of roller coasters.

Valerie Liubchenko
Valerie Liubchenko
Designer

Valerie’s love for visual storytelling led her away from a career in science and into design, where she helps brands communicate with clarity and creativity. Having rebuilt her life across three countries, she approaches each project with resilience and a fresh perspective, always seeking thoughtful ways to connect brands and people.

When she isn’t designing, Valerie is out on her 7am run, discovering new places, or recharging through simple moments that keep her inspired.

Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT Hello@beindigo.com