Hutton Hotel

Redefining Hutton Hotel's Brand Experience

Hutton Hotel, a landmark on Nashville's Music Row, was recently redesigned and renovated. In collaboration with Brown Marketing, our team had the privilege of enhancing their brand experience through two pivotal services. We crafted captivating animated digital ads, showcasing the property's new look and inviting viewers to immerse themselves in its opulent offerings. We also updated their menus, infusing it with elegance and aligning it with their brand identity.

Digital Design
Print Design

The Challenge

Hutton Hotel was faced with the challenge of repositioning their brand amidst fierce competition in the hospitality industry. Their recent redesign held immense potential, but they needed a cohesive strategy to effectively communicate the essence of their transformation to potential guests. Additionally, their event banquet menu required a fresh approach to align with their brand identity and elevate the overall dining experience for their discerning clientele.

The SOlution

Our team leveraged a seamless blend of creativity and strategic thinking to help design collateral that contributed to a comprehensive solution for Hutton Hotel. First, we designed captivating animated digital ads that skillfully highlighted the remarkable renovations done to the property, and put the intended audience at the forefront. These interactive ads showcase Hutton Hotel's premium amenities and personalized services, all while upholding an elevated brand identity.

We also redesigned the hotel's banquet menu. With a keen eye for layout and detail, we elevated the menu's design, aligning it perfectly with Hutton Hotel's distinctive brand identity. Employing an elegant and sophisticated approach, we integrated high-quality imagery, refined typography, and their brand color palette. The result was a visually striking menu that aptly reflects the hotel's culinary excellence and commitment to creating unforgettable dining experiences for their guests.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Result

Our work with the Hutton Hotel yielded impactful outcomes. The interactive digital ads effectively showcased the hotel's renovations while conveying the essence of their brand. The revamped event banquet menu, with its elegant design, mirrored the hotel's brand identity and culinary excellence. These creative solutions contributed to an enhanced brand perception, providing Hutton Hotel with a fresh and sophisticated image.

Flyer of Fall activities at Carmel Valley Ranch

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