As the Autumn season approached, Alila Ventana Big Sur launched a marketing campaign to leverage the region's breathtaking autumn colors. We were engaged to design animated digital ads that perfectly complemented their already established brand identity but also showcased the splendor of their amenities and location.
Drawing on our creative and strategic strengths, we devised an all-encompassing solution to captivate travelers and evoke the allure of the season’s charm. We ensured that each interactive ad spoke the language of the brand and resonated with Alila’s discerning clientele. Our creative approach conveyed a sense of tranquility, luxury, and serenity that resonated with the resort's discerning guests.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
By aligning our interactive designs with their established identity, we achieved a cohesive and elevated result that left an indelible impression on the intended audience.