A Creative Facelift for an Industry Leader

Flowcode is the #1 QR code maker. They are a fast-growing startup offering advanced, customizable QR technology which enables instant, contactless connections and transactions. While they had strong brand guidelines in place, designing high-quality, on-brand marketing materials to meet their growing demand was a pain point.

Digital Design
Product + UX/UI Design

The Challenge

Flowcode had a strong brand foundation but needed help creating visually interesting, creative, and engaging marketing materials that maintained their brand voice. For emails, they wanted to strike the balance between informative, funny and visually novel.

The SOlution

Be Indigo designed several marketing emails for Flowcode and then built them out in Hubspot. This allowed Flowcode’s marketing team to easily maintain them and run A/B testing. We also designed eye-catching and action-driven landing pages. Our design process began in Adobe XD and Figma and were then built out in Hubspot.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Result

By building in Hubspot, we provided Flowcode with a total email management revamp that allowed easy maintenance and A/B testing of their emails. We also built out several visually unique and informative marketing emails and elegant, interactive landing pages.

Flyer of Fall activities at Carmel Valley Ranch
Diana and her team helped create landing page templates and graphics for the growth team at Flowcode. She was incredibly easy to work with, understood what we were trying to create, and turned around executions quickly.
Cletus McKeown, Content Strategy & Production at Flowcode

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