University of Tennessee at Knoxville

Creating a Vibrant Student Community Hub

“Drama in Stratford and London” is an immersive off-campus course offered by The University of Tennessee at Knoxville. The University needed a central online space where students could get all the information they might need about the course.

Digital Design
Product + UX/UI Design

The Challenge

Our task was to establish an interactive digital hub that not only provided vital course information but also fostered a sense of belonging among students. To explore new ideas and comprehensive approaches, our team also conceptualized a redesign of the university's app. The goal was to modernize its design, provide a more efficient user flows, and improve the overall experience.

The SOlution

Be Indigo was brought on to create a social media page that would visually appeal to students, provide course information, and allow them to see previous years’ trips. 

The page featured multiple tabs for better organization and improved user navigation. The graphics for the page were designed first in Photoshop and then each element was uploaded and customized on the social media platform. We also created a logo that helped uniquely brand this trip along with customized marketing materials.  

Our approach to the conceptual app redesign began by studying user behavior and preferences, mapping out more efficient user flows to ensure smooth navigation. Wireframes visualized the app's structure, mockups brought the app's aesthetics and features to life, and interactive prototypes for a firsthand experience of the user journey.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Bullet
  • Bullet

The Result

By adapting our digital design process to the social media platform’s then-highly customizable page template, we created a branded and engaging one-stop shop for the course that helped students really get a feel for what the experience would be like. 

Through our iterative and multifaceted approach, we exceeded the University's expectations, crafting a dynamic digital ecosystem resonating with students and embodying the essence of the "Drama in Stratford and London" course.

Flyer of Fall activities at Carmel Valley Ranch
Diana Donaldson is the total professional. Smart, accurate, fast, and wonderfully imaginative, she is always the graphic designer I recommend to colleagues first. She created a web page for an off-campus course that I teach at the University of Tennessee and did a beautiful job!

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