Pearl Capital

Kick-Starting the Rebrand for a Direct Lending Giant

Pearl Capital Business Funding is a leader of the direct lending industry and produces high-volume marketing materials on a regular basis. Having recently rebranded, Pearl Capital hired us to design marketing emails, web pages and newsletters to communicate their new brand.

Digital Design

The Challenge

Since Pearl Capital already had strong brand guidelines, our job was to play up their signature custom illustrations in engaging emails. The emails needed to communicate Pearl Capital’s refreshed brand while informing customers about new bonuses and deals.

The SOlution

Be Indigo worked closely with Pearl Capital’s marketing manager as a cross-functional team to map out visually interesting emails with on-brand colors and illustrations.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Bullet
  • Bullet

The Result

Together, we created a series of on-brand emails that helped communicate Pearl Capital’s fresh and unique aesthetic to its audience of thousands.

Flyer of Fall activities at Carmel Valley Ranch
Diana is a talented graphic designer and a pleasure to work with. She is able to take information and communicate our ideas into fresh, well-crafted designs, and we have turned to her again and again for her work and appreciate her quick turn-around on projects.

Similar Case Studies

view all

Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT