The Comphy Co.

Creating Immersive Experiences for a B2B/B2C Luxury Leader

The Comphy Co. is a leading luxury spa and home linens provider for both B2B and B2C customers. Known for their quality, innovation and sustainability, Comphy needed their e-commerce website redesigned, refreshed and updated as part of their rebrand. Be Indigo was brought in to lay out the majority of the website, provide digital imaging services, and to consult on other design related aspects.

Product + UX/UI Design
Digital Design

The Challenge

Comphy needed a design solution that would help them cater their messaging to both B2B and B2C audiences. They also wanted to emphasize the high quality of their bedding with detailed visuals and clever copy.

The SOlution

Be Indigo handled the design while Left Brain - Right Brain tackled the marketing, creative direction, and copywriting for this project.

Our design process began with understanding and mapping the users' journey through a combination of whiteboarding and hand sketches. We then developed low-fidelity wireframes to layout the various website pages. Once the flow was well-tested, we designed high-fidelity mockups to create pixel perfect views of how the new website would respond to various devices.

We then designed the website to adhere to the Comphy brand with clean and high end visuals. We laid out and selected the photography, organized the pages, and even created an interactive build-a-bed feature for customers to physically see what the sheet and comforter sets would look like on a bed.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Bullet
  • Bullet

The Result

The result was a stunning ecommerce website cleverly designed for both B2B and B2C customers. The split navigation design and the build-a-bed interactive feature enhanced the overall user experience and immersed the customer in the product selection process. Since the launch of their new website, The Comphy Co. has enjoyed remarkable growth, establishing themselves as industry leaders.

Flyer of Fall activities at Carmel Valley Ranch
Diana is such a pleasure to work with! She really meant a lot during the growth of my company. She communicates well and has good design skills. Thanks Diana, you rock!!!

Similar Case Studies

view all

Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT