Watermark Retirement Communities

Supporting the Rebrand of a Luxury Living Chain

Watermark is a luxury living property company for retirees with over 70 properties across the US. Be Indigo collaborated with Brown Marketing, a firm specializing in the luxury hospitality space, to design a wide range of marketing materials for 9 of the Watermark properties.

Web Design
Marketing Collateral
Email Design

The Challenge

To help Watermark with their grand opening of 6 new properties, Be Indigo was brought on to design on-brand, high-end print and digital marketing materials. Watermark’s branding was also updated during the course of our time working together, so we quickly pivoted to accommodate the changes and redesign materials accordingly.

The SOlution

On the print side, we designed brochures, direct mailers, postcards, and sales kits, even liaising with print vendors to deliver what was needed. On the digital side, we produced gorgeous custom HTML email newsletters, animated digital ad sets and social media posts.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Result

We were able to successfully announce the launch of six brand new Watermark locations and launch a collection of both printed and digital marketing materials.

Flyer of Fall activities at Carmel Valley Ranch

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Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT Hello@beindigo.com