The Challenge
As a new property entering a competitive luxury rental landscape, Casa Manuel Antonio needed to stand out from other villas that rely heavily on location clichés and generic “luxury” messaging. The management wanted branding that highlighted the property’s features and high-tech amenities. The challenge was to create a timeless, globally resonant identity that feels elegant, discreet, yet iconic while clearly signaling that this is a fully serviced hospitality experience.
The SOlution
A focused brand direction board set the tone: exclusive, refined, and timeless, inspired by high-end hospitality references and architectural photography. We designed primary and secondary logo lockups for flexibility across digital and print applications, ensuring the Casa Manuel Antonio name could appear with quiet confidence — a differentiator from the garish approach of competitors. Curated typography and a sophisticated color palette were developed to echo the villa’s thoughtful interiors and dramatic jungle-ocean setting. Finally, a comprehensive brand guide covers everything from logo usage, typography hierarchy, color specifications, and visual principles, to brand application across a wide range of marketing collateral. This provides a clear framework to ensure future touchpoints — everything from a website to guest communications — remain elevated and cohesive.
The Result
The new brand identity positions Casa Manuel Antonio as a premier luxury jungle retreat, aligned with discerning travelers who are accustomed to bespoke experiences. With a cohesive visual system and clear guidelines in place, the team can now tell a consistent story of exclusivity, privacy, and effortless, tech-enabled hospitality across all channels. The brand provides a strong foundation for international recognition, helping Casa Manuel Antonio rise above generic villa listings and claim its place as one of Costa Rica’s most coveted luxury homes.
