Alila Napa Valley

Unveiling Alila Napa Valley's Remarkable Journey

Steeped in rich history dating back to 1907, Alila Napa Valley is a treasured gem. In 2021, it joined the esteemed Alila collection under Hyatt's ownership. Our team, in collaboration with Brown Marketing, had the privilege of designing animated digital ads to announce the reopening of this illustrious location, now proudly part of the Alila group of resorts.

Digital Design

The Challenge

With its storied past and transition to join the Alila family, Alila Napa Valley needed a creative solution to herald its newfound identity. The challenge was to design animated digital ads that celebrated the resort's reopening while seamlessly incorporating Alila's brand essence. The interactive ads had to convey a sense of excitement, luxury, and the allure of Napa Valley to entice potential guests.

The SOlution

Harnessing our expertise in crafting compelling digital narratives, we embarked on a journey to unveil Alila Napa Valley's extraordinary transformation. Our animated digital ads artfully captured the essence of Napa Valley, with sweeping vineyard vistas, opulent interiors, and memorable moments that resonated with discerning travelers. Elevating the brand's identity, we thoughtfully integrated Alila's distinct aesthetic, ensuring each ad exuded a sense of the sophistication and tranquility synonymous with the Alila experience.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Result

The interactive, animated digital ads proved to be a successful venture, effectively accomplishing Alila Napa Valley's primary goal of announcing its grand reopening under the Alila name. Our meticulously designed visuals and compelling storytelling are firmly on-brand but also present a captivating narrative that showcases the resort's reimagined charm. 

Flyer of Fall activities at Carmel Valley Ranch
Diana is a great professional. She is super talented and easy going. She has clear vision of what she wants and she knows exactly how to express it with kindness and accuracy. A true valuable resource for every project. A pleasure to work with.
Juan Manuel Bosi, Art Director

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