case study


Zix is a B2B tech company which offers a wide range of SaaS security solutions to its customers. As an industry leader, Zix is forward thinking and produces lots of valuable resources including ebooks, reports, case studies, landing pages, and more. They needed a designer who could not only apply their existing branding to collateral, but also enhance it.
With a complete vision and target audience research in mind, we developed detailed and comprehensive brand guidelines as to how and what the Bookelicious brand wanted to communicate through the design of assets like the Bookelicious logo, color palette, fonts, and overall aesthetic.  

A very important part of the Bookelicious brand identity is its custom illustrations, or bookmojis. We found and brought on board Juan Manuel Bosi, a highly talented illustrator, and collaborated very closely with both Juan and Lea Anne Borders to develop the unique bookmoji style.

Fun fact: Diana also introduced Lea Anne to Laura Godfrey, a successful serial entrepreneur, who is now co-founder and plays a major role in the growth Bookelicious is experiencing.
As Zix was looking for an edgier and more relatable vibe, we took the "rockstar" theme of one publication in particular and ran with it. The project included layout and UI/UX design for an interactive ebook and a microsite where the web version lives. This project ended up being the CEO's favorite and was featured heavily across their platform.
In addition to emails, we also designed landing eye-catching and action driven landing pages for Flowcode. The designs were first created in Adobe XD and Figma and then built out in Hubspot.
The design process included exploring and establishing multiple user flows, wireframes, high-fidelity mockups and interactive prototypes of a wide variety of complex components including:
  • e-commerce
  • webpages to organize and showcase the extensive Bookelicious library and collections
  • a GUI for gamified book-matching
  • interconnected dashboards for educators, parents and children
  • virtual classrooms
  • back-end dashboards for professional curators
  • interfaces for virtual book fair fundraisers
Zix wanted an interactive ebook layout that is modern, easy to read and doesn't cause scroll-fatigue. We designed a format in which each page of the ebook lives above the fold and includes easily accessible navigation, thus allowing the reader to never have to scroll.

After creating wireframes to establish the user flow, high-fidelity mockups and interactive prototypes were designed for desktop, tablet and mobile views.

We also designed a landing page where readers can sign up to receive each chapter of the ebook as they are published.
Other projects we worked on for Zix include even more ebooks, microsites and reports. These publications are full of data which needed to be effectively and accurately represented through visuals which would hold the readers' attention. We designed all sorts of infographics in a range of formats, yet always made sure they complimented the Zix brand guidelines.
The result was a stunning ecommerce website cleverly designed for both B2B and B2C customers. The split navigation design and the build-a-bed interactive feature greatly contributed to the overall user experience.

Since the launch of their new website, The Comphy Co. has enjoyed remarkable growth. They have established themselves as industry leaders and, even several years on, the website we worked on for them is still able to cater to their needs.


Diana is pleasant to work with, responsive, and has a creative eye for taking project and company objectives and bringing them to life in an engaging way. My favorite project we worked on together was spotlighting some of my company's largest partners. We developed a "rockstar" theme to add some zest and a theme to the success story concept. The way she brought it to life became our CEO's favorite publication - one of many good signs, as CEO's and C-Suites was our target audience. Diana also worked to with us to create an animated template for our online ebooks, which were traditionally distributed in PDF format. She was able to take a grandiose vision and turn it into a tangible work of B2B art - not easily done. Our teamwork style was collaborative - but once I gave her the creative brief and concept, she was able to bring it to life.

Tabby Simison, Content Marketing Manager at Zix

As the platform went into development, design work on cohesive marketing materials, investor documents, presentations, print materials and other brand collateral began. To date, we have designed social media posts, emails, animated gifs, investor decks, executive summaries, QR codes and everything in between.
Print materials we have designed for Bookelicious include bookmarks, custom bookmarks, stickers, tote bags, signage, posters, mugs, a wide range of stationary items, t-shirts, buttons, and more.
Bookelicious is growing fast. The platform went live to the public in August of 2021 and, as of December 2021, Bookelicious has over 30,000 registered users, is used by more than 1,300 schools across the United States and is endorsed by many well-known voices in the children's literacy world.


email today

View selected projects below, or see all work.