While Macy's website provides their users with a relatively good experience, their emails do not consistently uphold their brand standards and need to be elevated. The graphic design work feels outdated and very off-brand, and the image editing and overall layout of the emails lack a certain level of sophistication.
These redesigned emails include better and more effective layouts, are more aligned with Macy's brand standards, and resonate better with Macy's discerning customers.
