Founded in 1852, Ghirardelli Chocolate Company has a rich legacy and brand to uphold. Their brand is known around the world for it's high-quality and premium products which are still popular today. However, their email design just wasn't doing justice to its brand's reputation. Their emails were choppy, unsophisticated, poorly proportioned, and lacked visual interest.
By using a more inviting layout, elevated image editing and use of color, updated typography, and better proportion their email design is more modern, high-end and on-brand.
