Daily Harvest took the meal subscription box market by storm and is currently valued at over $1B. This DTC ecommerce brand's primary mode of communication with customers is email. Not just for promos, but also to remind them of when to pick new dishes, when new items are on the menu, etc. Unlike their excitingly fresh meals, their email design felt stale. The templates felt boring, predictable, and outdated. This email design overhaul make Daily Harvest's emails feel fresh, modern, and much more on-brand. Incorporating animated elements, common brand threads, and typography and layout treatments really elevate this crucial touchpoint.
