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The Strat-Comm Group

A Complete Web Redesign for Multiple Audiences

The Strat-Comm Group is an industry leading marketing firm that needed a complete website redesign and rebuild as their old site was outdated and static.

B2B
Design Strategy
Product + UX/UI Design
Digital Design

The Challenge

Strat-Comm needed an efficient and user-friendly site that would serve two distinct arms of its business: event marketing and hospitality & wellness. The redesign had to effectively showcase their team and client work while differentiating between their two main client types. 

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The SOlution

Using existing branding and logos, Be Indigo designed and built a cohesive Squarespace site to accommodate Strat-Comm’s expanding areas of expertise.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Result

Strat-Comm is now equipped with a streamlined online presence that showcases their marketing magic in two very different industries. Their redesign boosted their visibility and credibility, ultimately enabling them to work with well-known names in the health and wellness and hospitality industries.

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Flyer of Fall activities at Carmel Valley Ranch
Diana designed our new website and I couldn’t be more pleased with her work. She was quick, insightful and delivered a great site on time and on budget.
CAROL STRATFORD, PRESIDENT AT THE STRAT-COMM GROUP

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B2B

Design Strategy

Product + UX/UI Design

Digital Design

Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT Hello@beindigo.com

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