case study


Multiple award-winning spa and nail boutique, Polished has a noble aim and holds an important place in its community. To reflect the quality of this establishment, they needed a more inviting, professional, and cohesive look for their branding collateral.
With a complete vision and target audience research in mind, we developed detailed and comprehensive brand guidelines as to how and what the Bookelicious brand wanted to communicate through the design of assets like the Bookelicious logo, color palette, fonts, and overall aesthetic.  

A very important part of the Bookelicious brand identity is its custom illustrations, or bookmojis. We found and brought on board Juan Manuel Bosi, a highly talented illustrator, and collaborated very closely with both Juan and Lea Anne Borders to develop the unique bookmoji style.

Fun fact: Diana also introduced Lea Anne to Laura Godfrey, a successful serial entrepreneur, who is now co-founder and plays a major role in the growth Bookelicious is experiencing.
Be Indigo was brought in to be the designer for all of Polished’s locations and is responsible for designing a variety of both print and web materials, including flyers, posters, signs, cards, emails, Facebook advertisements, brochures, and more.
In addition to emails, we also designed landing eye-catching and action driven landing pages for Flowcode. The designs were first created in Adobe XD and Figma and then built out in Hubspot.
The design process included exploring and establishing multiple user flows, wireframes, high-fidelity mockups and interactive prototypes of a wide variety of complex components including:
  • e-commerce
  • webpages to organize and showcase the extensive Bookelicious library and collections
  • a GUI for gamified book-matching
  • interconnected dashboards for educators, parents and children
  • virtual classrooms
  • back-end dashboards for professional curators
  • interfaces for virtual book fair fundraisers
Zix wanted an interactive ebook layout that is modern, easy to read and doesn't cause scroll-fatigue. We designed a format in which each page of the ebook lives above the fold and includes easily accessible navigation, thus allowing the reader to never have to scroll.

After creating wireframes to establish the user flow, high-fidelity mockups and interactive prototypes were designed for desktop, tablet and mobile views.

We also designed a landing page where readers can sign up to receive each chapter of the ebook as they are published.
Other projects we worked on for Zix include even more ebooks, microsites and reports. These publications are full of data which needed to be effectively and accurately represented through visuals which would hold the readers' attention. We designed all sorts of infographics in a range of formats, yet always made sure they complimented the Zix brand guidelines.
The result was a stunning ecommerce website cleverly designed for both B2B and B2C customers. The split navigation design and the build-a-bed interactive feature greatly contributed to the overall user experience.

Since the launch of their new website, The Comphy Co. has enjoyed remarkable growth. They have established themselves as industry leaders and, even several years on, the website we worked on for them is still able to cater to their needs.


“Diana is one of the most talented graphic designers that I’ve had the pleasure of working with. She is fun and productive when collaborating on projects and gets the direction and vision of our brand 100% of the time! Because of Diana, I believe that our marketing campaigns and efforts have been successful!!”


As the platform went into development, design work on cohesive marketing materials, investor documents, presentations, print materials and other brand collateral began. To date, we have designed social media posts, emails, animated gifs, investor decks, executive summaries, QR codes and everything in between.
Print materials we have designed for Bookelicious include bookmarks, custom bookmarks, stickers, tote bags, signage, posters, mugs, a wide range of stationary items, t-shirts, buttons, and more.
Bookelicious is growing fast. The platform went live to the public in August of 2021 and, as of December 2021, Bookelicious has over 30,000 registered users, is used by more than 1,300 schools across the United States and is endorsed by many well-known voices in the children's literacy world.


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