With a complete vision and target audience research in mind, we developed detailed and comprehensive brand guidelines as to how and what the Bookelicious brand wanted to communicate through the design of assets like the Bookelicious logo, color palette, fonts, and overall aesthetic.
A very important part of the Bookelicious brand identity is its custom illustrations, or bookmojis
. We found and brought on board Juan Manuel Bosi
, a highly talented illustrator, and collaborated very closely with both Juan and Lea Anne Borders to develop the unique bookmoji style.Fun fact:
Diana also introduced Lea Anne to Laura Godfrey, a successful serial entrepreneur, who is now co-founder and plays a major role in the growth Bookelicious is experiencing.